A Student Of The College Of Architecture Planning ...

As a student of the College of Architecture Planning Landscape Architecture (CAPLA), we are provided with numerous opportunities to attend sessions related to architecture that can further our knowledge about different topics related to this art form. However, it is very noticeable that few take advantage of these opportunities even when most of these events are free to attend. Because of this, it leads me to look at 2 different flyers from recent events to try to understand how these advertising materials work and how they try to convince and encourage people to attend the events that are being promoted. The first piece of advertisement is a flyer for a session about traditional Tucson crafts with a contemporary design. Lastly, I will investigate a flyer about women in sustainability and feminist organizations. To fully understand this writing genre, I will look for patterns in the strategies being used, the design of each flyer and the choices each designer made to make their prod uct more appealing. ArandaLasch (See figure 1) The first handout is about architects Chris Lasch and Ben Aranda, basket weaver Terrol Dew Johnson. These professionals are highlighting the blending of traditional crafts with contemporary designs. The crafts ranged from baskets to architecture with inspiration from the Sonoran Desert. This is a free event in which is open to the public but it is mainly intended for people who are familiar with crafts and architecture, which are two of the oldestShow MoreRelatedArchitecture : Design And Method Of Construction1077 Words   |  5 Pages Architecture Architecture deals with the design stage of structures and uses a blend of scientific knowledge and creativity to develop structures of all shapes and sizes. Building and town planning follows suit. Building courses teach candidates how to follow the design through to completion, while town planning looks at the possible effects that might become apparent from the implementation of the design of a new development or building. All three areas are linked, although they are separate disciplinesRead MoreMotivation Letter1090 Words   |  5 PagesMy interest in Architecture has now been so immense that I can say that my duration of 5 years study for the entire course of Bachelor of Architecture has been a ride in wonderland. I completed my Bachelors Degree with utmost sincerity and passion. Architecture has been a new experience to me, so much that none in my entire family is even closely related to Architecture. I got to know about this amazing world of Architecture through my father, an Electrical Engineer by profession. I had specialRead MoreMotivation Letter1105 Words   |  5 PagesMy interest in Architecture has now been so immense that I can say that my duration of 5 years study for the entire course of Bachelor of Architecture has been a ride in wonderland. I completed my Bachelors Degree with utmost sincerity and passion. Architecture has been a new experience to me, so much that none in my entire family is even closely related to Architecture. I got to know about this amazing world of Architecture through my father, an Electrical Engineer by profession. I had specialRead MoreSome of the Aspects of Architecture Essay1425 Words   |  6 PagesThe subject of architecture is sometimes thought to be boring. Many building that we see are simple in structure and design. There is nothing particularly special about the way a simple house or government building looks. In fact many of us may believe that anybody could be an architect. We are ignorant to the rich history of architecture. We are also largely unaware of the amount of education, planning, or intelligence needed to be an architect or design a building. Many also do not take into accountRead MoreThe British Architects Of The 20th Century1850 Words   |  8 PagesDenys Louis Lasdun is considered among the most distinguished British architects of the 20th century. He is credited with having contributed to London’s urban landscape. Among the works for which he is best known are the Royal National Theatre at London’s South Banks of the Thames, the European Investment Bank in Luxembourg, the Royal College of Physicians in Regent s Park and the University of East Anglia. The others of Lasdun’s buildings were a building at 32 Newton Road, Paddington, HallfieldRead MoreA Career in Construction Management Essay1107 Words   |  5 Pages Construction Management is the overall planning, outlook, coordination, budget and control of a construction project from start to finish. Without them, construction projects would be very unorganized and chaotic. They make sure projects run smoothly and efficiently. They work with electricians, plumbers, carpenters and general contractors to produce the safest and best way to complete the project for the customer. Being a construction manager is a good job because they help many people build whatRead MoreI Am An Architect With The Valley Civilization1451 Words   |  6 PagesI am an Architect with some handsome professional experience in my field. Running as a thread through different things I realized that â€Å"Architecture† is not just designing healthy buildings; it is a connection between the individual buildings to â€Å"emotional-infrastructure† like our parks, our roads, public buildings, walkways and many more. From the beginning, I was very much interested in understanding the relationship between urban form and trust. As I believe that the way we design our cities hasRead MoreEssay about Architecture and College Choices1885 Words   |  8 Pages There are many colleges in the United States but not all of them have good programs in architecture. The colleges that I plan on going to would be Northeastern University, Academy of Art University, and Georgia Tech. I have used many different places to get my information on architecture and these colleges such as books over architecture, the schools main pages, InfOhio, Ebsco database, and many other sources. Architecture has always been an interest of mine, when I was younger I would always drawRead MoreEssay for Kgsp Application Guideline4659 Words   |  19 PagesADMISSION GUIDELINE FOR GRADUATE STUDENTS KOREAN GOVERNMENT SCHOLARSHIP PROGRAM (UNIVERSITY RECOMMENDATION) ( 2013) SEOUL NATIONAL UNIVERSITY Office of Admissions TABLE OF CONTENTS 1. Application Timeline  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1 2 Offered Programs  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1 3. Admission Quota  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1Read MoreBenefits Of Promoting Growing Your Own Food And Its Nutritional Value1509 Words   |  7 Pagespositive change in the community’s health and food security. School-based community gardens help to create a bridge between the school and the surrounding community by offering space for gardening to students, parents, teachers and neighbors. Teachers could even have an outdoor classroom where students are given the opportunity and the experience of hands-on lessons in for example biology and ecology, recycling, community building, horticulture, wellness, nutrition, and composting. Allowing community

Comparing the Sonnets of Petrarchan and Shakespearean in...

Shakespeare and Petrarch, two poets popular for their contributions on the issue of love, both tackle the subject of their work through sonnet, yet there are key contrasts in their style, structure, and in the way, each approaches their subjects. Moreover, it is clear that in Sonnet 130, Shakespeare in fact parodies Petrarchs style and thoughts as his storyteller describes his mistress, whose eyes are in no way as the sun (Shakespeare 1918). Shakespeare seems, by all accounts, to mock the exaggerated descriptions expanded throughout Petrarch’s piece by giving an English poem portraying the speaker’s love in terms that are characteristic of a flawed woman not a goddess. On the other hand, Petrarchs work is full of symbolism. In†¦show more content†¦This lyric does not involve any discernable part of a more stupendous plot secured by different works of the creator, so it is evident that this sonnet remains solitary, with no antecedents hinting at its circumstanc e. In his contention, Shakespeares storyteller supplies symbolism that paints a blemished picture of this escort. Shakespeares dialect in this piece is extremely pounded and true, conversely with Petrarchs, which romanticizes his subject and places her on a platform. The portrayal of the fancy woman is stark and obviously offending all around the contention. His style is comparative to Petrarchs, and Shakespeare appears to reflect that same custom of blazon, contrasting his womans characteristics with the fortunes of nature. Their likenesses part, however, in their portrayal of their subjects (Petrarch 31). Shakespeares story voice is exceptionally repressed and matter-of-fact. Shakespeare, in every line, reveals every aspect of his mistress’s and how they do not ascent to the level of excellence discovered in his characteristic correlations. Shakespeares storyteller deliberately works through the contention utilizing dialect to reflect Petrarchs style while giving a breathtakingly less romanticized perspective of his subject. Until the viewer achieves the determination of Sonnet 130, it might not appear that this is an affection poem

Guidelines for a Reflective Paper Free Essays

In reality, it Is a lifestyle of Its own – something some people view as Hellenizing and patriotic while some view as terrifying and unacceptable. Some people are incredibly proud of a family member having served or have given his/her life to service; while some feel remorseful for having lost a loved one in war. However you look at it, military service is like a pendulum. We will write a custom essay sample on Guidelines for a Reflective Paper or any similar topic only for you Order Now It goes back and forth; left and right; liked or disliked; loved and hated; patriotic or horrific. To get to the point, every member of a military family is affected by the demands of the military; husband, wife, children, and even extended families such as grandparents, uncles and aunts. Additionally, every aspect of life Is also affected by the military -? marriage, schooling, religious practices, cultural, moral, social, and economic. Perhaps, the children represent a great percentage of the affected population. They are the silent majority – since they can’t protest and need to get along with the flow of the rigid military life. My Life Before Who really knows what life Is Like for the children In the military? How do they cope with the separations due to deployments, changes In schools, leaving their friends Enid, starting a new social circle someplace In the world, divorce, culture shocks, language barriers, and career choices? No one would know better but a child who grew up wrapped around the military tight grip. I was one of these children. We are referred to as military brats; a moniker I am not really crazy about. But the military was my life for _ years. I learned to love it and hate it. I learned to appreciate it and loathe It. Learned to live It. And I found out that kids on the other side of the world (non-military) have Just as much If not more reasons to love and hate their life. I am not going to draw comparisons and contrasts between the two sectors but I would like to focus on how the military life has affected me as a person that I am now. How did it influence my philosophy in life? What did I experience out there that helped me mold my character? How did the military drive my energy and resources (in spite of Its straining demands) so I could look at the positives and build on them? How to cite Guidelines for a Reflective Paper, Essays

Personal Code Of Ethics Essay Example For Students

Personal Code Of Ethics Essay 1. What Are the Various Types of Security Risks that Can Threaten Computers?A computer security risk is any event or action that could cause a loss of or damage to computerhardware, software data, information, or processing capability. Computer security risks includecomputer viruses, unauthorized access and use, hardware theft, software theft, information theft, andsystem failure. Safeguards are protective measures that can be taken to minimize or prevent theconsequences of computer security risks. A computer virus is a potentially damaging computerprogram designed to affect or infect a computer negatively by altering the way it works. Unauthorized access is the use of a computer or network without permission; unauthorized use isthe use of a computer or its data for unapproved or possibly illegal activities. An individual who triesto access a computer or network illegally is called a cracker or a hacker. Hardware theft,software theft, and information theft present difficult security challenges. The most common formof software theft is software piracy, which is the unauthorized and illegal duplication of copyrightedsoftware. A system failure is the prolonged malfunction of a computer. 2. How Does a Computer Virus Work and What Steps CanIndividuals Take to Prevent Viruses?A virus spreads when users share the host program to which the virus is attached. A virus canreplace the boot program with an infected version (boot sector virus), attach itself to a file (filevirus), hide within a legitimate program (Trojan horse virus), or use an applications macrolanguage to hide virus code (macro virus). The virus is activated when a certain action takes place(a logic bomb) or at a specific time (a time bomb). Viruses can be prevented by installing anantivirus program, write-protecting a rescue disk or emergency disk, never starting a computerwith a disk in drive A, scanning floppy disks for viruses, checking downloaded programs, andregularly backing up files. 3. How Can a Computer Be Safeguarded?An antivirus program protects a computer against viruses by identifying and removing anycomputer viruses found in memory. Access controls prevent unauthorized access and use bydefining who can access a computer, when they can access it, and what actions they can take. Physical access controls and common sense can minimize hardware theft. A software licenseaddresses software piracy by specifying conditions for software use. Encryption reducesinformation theft by converting readable data into unreadable characters. Surge protectors anduninterruptable power supplies guard against system failure by controlling power irregularities. 4. Why Is Computer Backup Important and How Is It Accomplished?A backup is a duplicate of a file, program, or disk that can be used if the original is lost, damaged,or destroyed. In case of system failure or the discovery of corrupted files, the backup can be used torestore the files by copying the backed up files to their original location. Backup proceduresspecify a regular plan of copying and storing important data and program files. Organizations canaccomplish a backup using one of, or combinations of, three methods: a full backup, whichduplicates all files; a differential backup, which duplicates only files changed since the last fullbackup; or an incremental backup, which duplicates only files changed since the last full orincremental backup. 5. What Are the Components of a Disaster Recovery Plan?A disaster recovery plan is a written plan describing the steps an organization would take torestore computer operations in the event of a disaster. A disaster recovery plan has four majorcomponents. An emergency plan specifies the steps to be taken immediately after a disasterstrikes. A backup plan details how an organization will use backup files and equipment to resumeinformation processing. A recovery plan stipulates the actions to be taken to restore full informationprocessing operations. A test plan contains information for simulating different levels of disastersand recording an organizations ability to recover. .u3de4ab7773bc002a346319894ce5418c , .u3de4ab7773bc002a346319894ce5418c .postImageUrl , .u3de4ab7773bc002a346319894ce5418c .centered-text-area { min-height: 80px; position: relative; } .u3de4ab7773bc002a346319894ce5418c , .u3de4ab7773bc002a346319894ce5418c:hover , .u3de4ab7773bc002a346319894ce5418c:visited , .u3de4ab7773bc002a346319894ce5418c:active { border:0!important; } .u3de4ab7773bc002a346319894ce5418c .clearfix:after { content: ""; display: table; clear: both; } .u3de4ab7773bc002a346319894ce5418c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3de4ab7773bc002a346319894ce5418c:active , .u3de4ab7773bc002a346319894ce5418c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3de4ab7773bc002a346319894ce5418c .centered-text-area { width: 100%; position: relative ; } .u3de4ab7773bc002a346319894ce5418c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3de4ab7773bc002a346319894ce5418c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3de4ab7773bc002a346319894ce5418c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3de4ab7773bc002a346319894ce5418c:hover .ctaButton { background-color: #34495E!important; } .u3de4ab7773bc002a346319894ce5418c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3de4ab7773bc002a346319894ce5418c .u3de4ab7773bc002a346319894ce5418c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3de4ab7773bc002a346319894ce5418c:after { content: ""; display: block; clear: both; } READ: TITLE Essay Summary6. What Are Issues Relating to Information Privacy?Information privacy refers to the right of individuals and organizations to deny or restrict thecollection and use of information about them. Information privacy issues include unauthorizedcollection and use of information and employee monitoring. Unauthorized collection and use ofinformation involves the compilation of data about an individual from a variety of sources. The data iscombined to create an electronic profile that, without an individuals permission, may be sold to otherorganizations. Employee monitoring involves the use of computers to observe, record, and reviewan individuals use of a compu ter, including communications, keyboard activity, and Internet sitesvisited. 7. What Are Ethical Issues with Respect to the Information Age?Computer ethics are the moral guidelines that govern the use of computers and informationsystems. Unauthorized use of computer systems, software theft, and information privacy arefrequently discussed ethical issues. Other important ethical issues are the responsibility forinformation accuracy and codes of conduct that help determine whether a specific computeraction is ethical or unethical. 8. What Are Internet-Related Security and Privacy Issues?Information transmitted over networks has a higher degree of security risk than information kept onan organizations premises. On a vast network such as the Internet, the risk is even greater. Toprovide secure data transmission, many Web browsers use Internet encryption methods such asSecure Socket Layers and digital signatures. The most discussed ethical issue concerning theInternet is the availability of objectionable material.

Psychologically Codes of Conduct and Legislations

Introduction Psychology is defined as the scientific study of the human behavior. Moreover, the subject also focuses on the effects of human behavior in society. Other scholars view psychology as a branch of medicine that offers counseling services (Davis, Giordano Licht, 2009).Advertising We will write a custom research paper sample on Psychologically Codes of Conduct and Legislations specifically for you for only $16.05 $11/page Learn More Professionals in the field are usually referred to as psychologists. From the definitions provided above, psychology is a profession that specializes in curing social problems through counseling. Just like in any other profession, psychologists are guided by stringent codes of conduct and legislations. Some rules governing psychologists are discussed in this article. Informed consent and refusal Psychologically challenged individuals suffer from mental illnesses. Mental problems are brought about by unfortunate even ts, which may have social and cultural effects. For instance, an individual would be affected by the actions of a serial killer, particularly if an individual is used to living in a peaceful environment. Madness is a social problem brought about by a number of causes, including the loss of the loved one. A psychiatrist has his own ways of soliciting information from the patient. In fact, some of patients would be willing to admit their crimes before doctor. However, the doctor is required by law not to share the medical information of his patients with anyone (Weiten, 2012). The patient would be willing to talk to the doctor freely without holding back anything that can be useful in the process of diagnosis. The doctor on the other hand swears to use the information derived from patients in the process of treatment only after which both may cut links and never set eyes on each other. A doctor can never use medical reports or confessions from the patient to testify in a court of law. Additionally, should the patient refuse to talk, the doctor does not have any mandate to force the patient to give out information. The only action that a doctor can undertake is to employ his or her prowess in the practice in order to find ways of making his or her patient talk. Should the patient refuse to talk, the doctor should leave him alone and look for other ways of carrying out the diagnosis. Assessment, testing, and diagnosis in professional psychology The process of assessing a patient in professional psychology is conducted verbally through observation of behavior change. The doctor listens to how his or her patient responds to issues and how he or she builds points. From this conversation, the mental status of the patient would be established easily.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The diagnosis that a psychiatrist formulates thereafter follows very invigoratin g laws to ensure that in deed the patients’ mental state is very shaky (Kloos, Duffy, 2012). Pope and Vasquez (2011) assert that the mentally challenged individuals are likely to do abnormal things. An extremely paranoiac person will always think that somebody is about to kill him or her. He or she tries to hide from the members of the public. Such patients are more likely to spend a whole day locked in a room. This is an example of a person who needs psychological help. Psychological help would be critical since such an individual can easily hurt other members of society. After determining that a patient is suffering from paranoia, a doctor formulates a suitable technique through which a patient would be treated. A test to confirm the progress of the patient would be undertaken later. This would be to confirm whether the patient responds to treatment well. Confidentiality in the therapeutic relationship A psychiatrist should never share the information collected from the pa teint] with any other person. Information gathered from a patient is aimed at helping the patient recover and is to be kept by the doctor only. Before entering the field to practice, a psychiatrist swears an oath that binds him or her to uphold the confidentiality of clients. The type of information that the psychiatrist obtains in most cases comes from sick individuals meaning that even the legal system recognizes the mentally challenged as people with disabilities. The court of law cannot therefore use such information to incriminate an individual by using it as evidence or testimonial. The doctor may record the sessions but this would be used purely for professional purposes meaning that the information collected is meant to help the doctor in monitoring the developments of the patient. The influence of legislation on professional psychology Those apprehended for committing heinous crimes are normally taken through psychological testing. This helps in determining their mental sta tus since the legal system understands that there are certain actions that can only be undertaken by people of unstable minds. Such individuals might not be accountable to their behaviors due to one reason or the other.Advertising We will write a custom research paper sample on Psychologically Codes of Conduct and Legislations specifically for you for only $16.05 $11/page Learn More The judiciary never uses the testimonials of patients recorded in clinical sessions as evidence in courts of law. The only legislation that professional psychology adheres to is the one aiming at regulating the practice. A doctor who is found molesting a patient or taking advantage of the mental status of the patient is culpable of the offence, depending on the nature of the exploitation. In summary, legal legislation in a country rarely affects the operations of psychologists. In fact, it tends to have a positive influence since it always promotes the practice. It also faci litates professionalism. Psychological lessons are offered to various categories of students in many countries. This is because of its importance in resolving mental issues in the society. The role of competence in professional psychology Psychology is a service industry. In this industry, reputation of the service provider is normally of immense importance in establishing the future of the practice. In the development of reputation, competence comes in handy. A doctor who handles his patients professionally and delivers positive results in time builds a reputation for himself, which is a tool of trade. Reputation alone is enough to either kill or elevate the status of the business (Coon, Mitterer, 2011). Just as stated in the definition of the practice, psychology is a discipline undertaken in institutions of higher learning. A competent psychologist therefore must be one the who attains the high grades in the curriculum requirements and later gathers enough experience in the fiel d, which would enable him or her to handle myriad cases of varying uniqueness. Such psychologists must be competent behavior analysts who can easily differentiate between an abnormal behavior and a normal one. Moreover, he or she must try to establish an early diagnosis from the case. This helps in saving time and would help in achieving timely treatment for patients. In other words, the government appreciates the activities of psychologists because of their great contributions in ensuring that the health of the population is stable. The government simply comes in to improve the levels of professionalism Moreover, the government comes in to offer practitioners with a level playing ground and to safeguard the interests of patients.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Coon, D., Mitterer, J. O. (2011). Psychology: A journey. Belmont: Wadsworth/Cengage Learning. Davis, S. F., Giordano, P. J., Licht, C. A. (2009). Your career in psychology Putting your graduate degree to work. Malden, MA: Wiley-Blackwell. Kloos, B., Duffy, K. G. (2012). Community psychology: Linking individuals and communities. Belmont, CA: Wadsworth Cengage Learning. Pope, K. S., Vasquez, M. J. T. (2011). Ethics in psychotherapy and counseling (4th ed.). San Francisco, CA: Jossey-Bass/Wiley Weiten, W. (2012). Psychology: Themes and variations. Belmont, Calif Cengage/Wadsworth. This research paper on Psychologically Codes of Conduct and Legislations was written and submitted by user Neil Guy to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

William Rehnquist, Supreme Court Chief Justice

William Rehnquist, Supreme Court Chief Justice President Richard M. Nixon appointed William Rehnquist to the U.S. Supreme Court in 1971. Fifteen years later President Ronald Reagan named him as the court’s Chief Justice, a position that he held until his death in 2005. During the last eleven years of his term on the Court, there was not a single change in the roster of nine justices. Early Life and Career Born in Milwaukee, Wisconsin on October 1, 1924, his parents named him William Donald. He would later change his middle name to Hubbs, a family name after a numerologist informed Rehnquist’s mother that he would be more successful with the middle initial of H.   Rehnquist attended Kenyon College in Gambier, Ohio for one quarter before joining the U.S. Air Force during World War II. Although he served from 1943 to 1946, Rehnquist did not see any combat. He was assigned to a meteorology program and was stationed for a time in North Africa as a weather observer. After being discharged from the Air Force, Rehnquist attended Stanford University where he received both a bachelors and a masters degree in political science. Rehnquist then went to Harvard University where he received a masters in government before attending Stanford Law School where he graduated first in his class in 1952 while Sandra Day OConnor graduated third in that same class. Upon graduation from law school, Rehnquist spent a year working for U.S. Supreme Court Justice Robert H. Jackson as one of his law clerks.   As a law clerk, Rehnquist authored a very controversial memo defending the Court’s decision in Plessy v. Ferguson. Plessy was opinion as a landmark case that was decided in 1896 and upheld the constitutionality of laws passed by states that required racial segregation in public facilities under the separate but equal doctrine. This memo advised Justice Jackson to uphold Plessy in deciding Brown v. Board of Education in which a unanimous court ended up overturning Plessy.   From Private Practice to the Supreme Court Rehnquist spent 1953 to 1968 working in private practice in Phoenix before returning to Washington, D.C. in 1968 where he worked as an assistant attorney general for the Office of Legal Counsel until President Nixon appointed him as an associate Supreme Court justice. While Nixon was impressed with Rehnquist’ support for debatable procedures such as pretrial detention and wiretapping, but civil rights leaders, as well as some Senators, were not impressed due to the Plessy memo that Rehnquist had written some nineteen years earlier. During confirmation hearings, Rehnquist was grilled about the memo to which he responded that the memo accurately reflected Justice Jacksons views at the time it was written and was not pensive of his own views. Although some believed him to be a right-wing fanatic, Rehnquist was easily confirmed by the Senate. Rehnquist quickly showed the conservative nature of his views when joined Justice Byron White as being the only two who dissented from the 1973 Roe v. Wade decision. In addition, Rehnquist also voted against school desegregation. He voted in favor of school prayer, capital punishment, and states rights. Upon Chief Justice Warren Burger retirement in 1986, the Senate confirmed his appointment to replace Burger by a 65 to 33 vote. President Reagan nominated Antonin Scalia to fill vacant associate justice seat. By 1989, President Reagan’s appointments had created a new right majority which allowed the Rehnquist-led Court to release a number of conservative rulings on issues like capital punishment, affirmative action, and abortion. Also, Rehnquist led wrote the 1995 opinion in the United States v. Lopez case, in which 5 to 4 majority struck down as unconstitutional a federal act which made it illegal to carry a gun in a school zone. Rehnquist served as the presiding judge in President Bill Clinton’s impeachment trial. Further, Rehnquist supported the Supreme Court decision, Bush v. Gore, which ended attempts to recount Florida votes in the 2000 presidential election.  On the other hand, although the Rehnquist Court had the opportunity, it declined to overrule the libera l decisions of Roe v. Wade and Miranda v. Arizona.

The Gambia Visit Essay Example | Topics and Well Written Essays - 750 words

The Gambia Visit - Essay Example He pointed out that the 1970 constitution divided the government into independent legislative. The constitution finds a safe bode in 1996, including a strong presidential government and protection of human rights. Regarding future political prospects, he was very optimistic. We got more than expected during this visit. Monday 2nd May: A lecture delivered by Dr. Emmanuel focused on Gambian law enhancement. He touched upon the sensitive issue of transatlantic diplomacy injuring the interests at home. Quoting a renowned work in this area, â€Å"states have traditionally from time to time reviewed the operation and effectiveness of their foreign ministries and diplomatic services. More often than not such inquiries have been occasioned by wide economic moves in the public sector or institutional rivalry.† His speech included issues harboring international peace and their implication, and foreign forces which are major players in devising the state’s internal policies. Recalling a piece of verbose from Dr. Emmanuel, â€Å"there is more to it than meets the eye†, brings to the forefront many of the devils at work. Nevertheless, the British ambassador in Tehran, Sir Anthony Parsons, does not support this. â€Å"The Embassy†, he notes â€Å"was primarily organized as an agency for the promotion of British exports and for the general commercial, financial and economic interests of the Britain†.... â€Å"The last incumbent also from Africa challenged the might of the empire, but Kofi Annan is known for his reconciliatory approach, than confrontatist posture. Like any other African congregation this one also brought out different diplomats in their colourful traditional attires. The accompanying music made every foot tap† (Gupta, 2005: page 123); A ground had been set for a positive and peaceful image of the country. â€Å"After 1871, political and cultural leaders recognized the instrumental and local music in cultural diplomacy† (Jessica C.E. Gienow-Hecht, 2009: page 36). This shows the impact art and craft has had on the nation’s subconscious mind of the diplomatic visage. This experience gave me some paradigms that had for quite some time remained at the back of my mind. Wednesday 4th May: The African Centre for Democracy and Human Right Studies was officially opened in 2001. During the visit, we were exposed to the eventful history gone through by the c enter. For the African Charter on Human and people’s rights to be effective, it was to be elaborated and comprehended by all Africa. This vision brought forth the formation of this center which was established to promote and insure respect of freedom, and to oversee that these freedoms do not go astray. â€Å"In order to find practicable solutions to institutional and existential problems caused by accelerating globalization diplomacy needs inter-disciplinary guidance by social sciences† (Bolewski, 2007: page 6). Adding to the already elaborated verbose in context of the need for social sciences to grow and take control of the growing diplomacy in trans-Atlantic relations, â€Å"Given that the issues cannot be ducked altogether, international human rights bodies have been reduced to

Frock Coats of Victoria And Albert Museum Essay

Frock Coats of Victoria And Albert Museum - Essay Example Amongst the dresses we will focus on not only the dresses of ladies but also on the dresses of men and children. Other then the dresses, what other accessories were required to be considered as a stylish person at that time, would also be discuussed. Different colours that were considered suitable for men and women of the Edwardarian era would also be discussed. How different fashions evolved over time would also be the focus of the topic. We will discuss about the dresses for different times of the day e.g dresses for morning, night dresses. Amongst the costumes collectd in the Victoria and Albert museum, frock coats will be considered for discussion. All other collectins will not be explained in detail. There is a large amount of history associated with arts and cultures of the A&V museum however only the historical background of frock coats will be given. The fashion of frock coats was firstly used in the 1901. what fashions and styles were acceptable in 1900's and before 1900's w ill also be discussed. Frock coats emerged in 1816. It is said that they originated from a garment called the "frock" which was the usual clothing in the eighteenth century. The colour of a frock coat was originally solid black. Nevertheless it was not a standard therefore in the Victorian era, charcoal grey also became a popular colour for frock coats. The length of the skirt of the frock coat also changed for different era's e.g during the Victorian era and Edwardian era1. This change was in accordance with the fashion. The conventional length of the frock coats became the length up to the knees but as the fashion trends changed, different people followed the latest trends of longer or shorter frock coats to wear. The cut of a frock coat with a waist seam flatters a man's figure, as opposed to a sack coats, and such frock coats remain part of some uniforms of military. They can either be single-breasted as in army uniforms, or double-breasted as in navy uniforms. In the Lithuanianyeshiva world, many pro minent figures wear a black frock coat also known as a kapotteh (accompanied by either a Homburg or Fedora hat) as formal wear.Before the Edwardian era, the fabric for Empire dresses was usually fine white lawn, muslin or batiste. Although muslins were less costly than silks, good white work embroidered lawn fabrics still cost money. Muslin also laundered better than silks, but the white muslins still needed a great deal of attention to keep them looking pristine clean. Regular wearing of white gowns was a sign of social status as white soiled so easily1. White gowns generally were kept for evening and in the day pastel or colored robes were thought more suitable. 1 Victorian Trading Co. Fashion. 2007. Net2 Business. May 2, 2008 The Spencer was a short top coat without tails worn by men during the 1790s as an extra covering over the tailed coat. It had long sleeves and was frequently decorated with military frogging.Its originator is thought to be Earl Spencer who singed the tails of his coat when standing beside a fire. He then had the tails trimmed off and started a fashion.A female version was soon adopted by gentlewomen who at the time were wearing the thin light muslin dresses of the 1790s2. The Spencer was worn as a cardigan is worn today. It was a short form of jacket to just above waist level cut on identical lines to the dress.

The effects of Strategic marketing on Business performance Literature review

The effects of Strategic marketing on Business performance - Literature review Example In the present era, market has become highly competitive. In this competitive market, a strategy is needed to offer product or service which will do better than the competition. The marketing strategy must be executed by a proper methodology. To create a marketing strategy for business a company should think about the following factors. When the market is attractive and the company is holding a strong position in that particular industry, then it must invest the best resources for supporting the offering. But if the company is not in a good position then it must focus on strengthening the company first. When the market is not that attractive and the company is holding a strong position in any industry, then the company should offer effective sales and marketing effort for creating good profit. Furthermore, in either case where company is not too strong then it should promote those offerings which will prove most profitable for business. Literature Review According to the study conduc ted by Jaakkola (2006), there is a strong connection between market and financial performance. Sales volume has direct effect on profit. Individual coefficient differs from country to country. Four measuring sets, i.e., market and innovation orientation, inside out, and outside in marketing were used for assessing marketing performance in few companies. The ‘inside out capabilities’ have high influence on performance in most of the sample country he used except Hong Kong because the market structure and strength of competition are favourable with high market orientation. The connection among market orientation and market performance is extremely low in Finland. This indicates that market orientation in Finland is bad and high market orientation of the business context does not pay off. Where Finnish companies are good in making profit from ‘inside out capabilities’, Austrian companies are good in converting ‘outside in capabilities’ into good b usiness performance. German companies are good into innovation orientation and generate profit with it. Finnish companies have a more positive outlook than others and they act in market oriented way. They continuously take customers and competition into account and hence the financial performance suffers from it. The effectiveness of strategic marketing process in Finnish companies is extremely low. This refers to strong focus on technological product improvement as emphasis should be put more on irrelevant development of processes and capabilities of company. It shows that how ‘inside out capabilities’ is the individual construct and have large influence on competitive advantage development and sustaining business performance. The innovation process positively relates to market performance and competitive advantages, but its total effect on financial performance is negative. The ‘outside in capabilities’ and marketing orientation include slight harmful out come on business performance of a company (Jaakkola, 2006). According to the researches done by Garland and Brooksbank (2008), the marketing strategy is quite prevalent in company in case of more comprehensive situation. The higher performing firms place more importance to an inclusive situation analysis than the lower performing companies. There are five kinds of situation study namely buyer, internal, marketplace, business environment and competitor.

Development Of Honorifics Within Cultures Cultural Studies Essay

Development Of Honorifics Within Cultures Cultural Studies Essay How does social hierarchy affect linguistic politeness and the development of honorifics within cultures. Japanese, Chinese English will be examined. Politeness is a cultural phenomenon. What is considered polite in one culture can be quite rude or just simply strange in another. An honorific on the other hand is a word, title or expression, which conveys politeness under certain cultural norms when addressing or referring to another person (Brown, 1987). In languages such as Chinese, honorifics operate under a self-denigration Maxim where one either elevates the other partys status and therefore conveying esteem or respect, and/or denigrating the self and thus elevating the relative status of a second or third person (Gu, 1990). To do otherwise is seen as being arrogant boasting, or self-conceited. In some languages such as Japanese, honorifics are also often used together with varying systems of honorific speech, which are grammatical or morphological ways of encoding the relative social status of speakers (Haugh et. al., 2003). Agha (1994) goes on to suggest individuals who use more honorifics are further educated and mature, a nd therefore, of higher social status. Thus it can be hypothesized that politeness is intrinsically intertwined with the speakers cultural understanding and subsequent social status. This paper will explore how social hierarchy affects politeness through the changing use of honorifics. Chinese, Japanese and English will be examined to gain a wider understanding of this phenomenon. The closest Chinese translation of politeness is à §Ã‚ ¤Ã‚ ¼ à ¨Ã‚ ²Ã…’, meaning polite appearance. à §Ã‚ ¤Ã‚ ¼ à ¨Ã‚ ²Ã…’ is derived from the archaic Chinese wordà §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ®. To have a better understanding of the modern conception of à §Ã‚ ¤Ã‚ ¼ à ¨Ã‚ ²Ã…’, it may be helpful to review the classical notion of à §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ® formulated by Confucius. Confucius lived at a time when there was constant war between feudal states, partly due to a rapidly deteriorating slavery system. The former aristocratic social hierarchy was shattered, and chaos practically reigned over the land. One of the measures Confucius advocated towards stability was to restore à §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ®. This à §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ® does not mean politeness; it refers to the social hierarchy and order of the slavery system of the Zhou Dynasty, which was regarded by Confucius as an ideal model of any society. In order to restore à §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ® it is necessary to à ¦Ã‚ ­  £Ãƒ ¥Ã‚ Ã‚  i.e. rectify names. To à ¦Ã‚ ­Ã‚ £Ãƒ ¥Ã‚ Ã‚  is to put each individual in his/her place in the web of relationships that create community, and behaving accordingly to his/her social position so as to ensure social harmony (Taylor, 2003; Warren, 1980). This is important because: if ming is not properly rectified, speech cannot be used appropriately; if speech is not used appropriately, nothing can be achieved; if nothing is achieved, li cannot be restored: if li is not restored, law and justice cannot be exercised: and if law and justice are not exercised, people will not know how to behave. (Confucius, zilu , quoted by Yang (1987)) Thus speech had to be used appropriately in accordance with the users status in the social hierarchy so thatà §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ®could be restored. For instance, a servant was required to call himself or herself à ¥Ã‚ ¥Ã‚ ´Ãƒ ¦Ã¢â‚¬ °Ã‚  (slave), while addressing his/her master as à ¥Ã‚ ¤Ãƒ ¤Ã‚ ºÃ‚ º (great man) or à ¤Ã‚ ¸Ã‚ »Ãƒ ¥Ã‚ ­Ã‚  (master). Deviation from this usage, in Confucius view, would disrupt the established social order, hence creating social chaos. An inferiors violation of this usage, at that time, would have been considered as being à §Ã…  Ã‚ ¯Ãƒ ¤Ã‚ ¸Ã…   (offending the superior). This was a serious breach of à §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ®which could result in the severe punishment of the offender (Gu, 1990). Since the founding of the Peoples Republic in 1949, the feudal system, which has overseen China for over 5000 years, was abolished. A new order of social structure, the communist system was adapted where ideologically, everyone is an equal. Politeness and its role in this new way of life among the people were drastically changed as the pre-existing social hierarchy was viciously torn down. Consequently, many classical terms, which sounded either too denigrative or elevative in the contemporary political atmosphere, became obsolete. Examples of classical and contemporary denigrating and elevating honorifics from Gu (1990) include (Attachment 1) After the communist revolution, honorifics are only used for formal or volatile circumstances. Extreme honorifics such as the ones mentioned above are saved for TV shows and situations of extreme emphasis. A prime example of modern use of the self-denigration maxim is extracted from Gu (1990) below. (Attachment 2) Gu (1990) explains as thus: When M refers to Ss surname [I], he elevates it as precious surname, whereas in mentioning his own surname [4], he denigrates it by calling it worthless surname. S, on his part, though he does not denigrate his surname in response to As enquiry [2], denigrates instead himself as little brother (implicating that he is inferior to M). In his enquiry about Ms surname, on the other hand, S exhilarates it as respectable surname [3]. It is evident that the distance between self-denigration and other elevation was much larger in ancient China than that in modern China. Elevated honorifics are rarely used outside formal occasions; however the self-denigration maxim still underlines linguistic constructs in Chinese social interaction. The self-denigration maxim is also present in the Japanese politeness or teineisa known as rei. As the Japanese language was greatly influenced by Chinese, some parts copied directly such as the Kanji system, there are bound to be similarities pertaining to social hierarchy and its role in politeness. Rei is a Japanese version of the original Chinese à §Ã‚ ¦Ã‚ ®Ãƒ §Ã‚ ¦Ã‚ ®, however slightly diverged from the original concept. In spoken Japanese, with an honorific o-prefix, o-rei is commonly used in such expressions as o-rei wo suru (to do rei) meaning to express rei as an action; to give a gift to someone whom one is indebted to, or to bow (with no o-prefix). Also o-rei wo iu (to say rei) means to verbally express rei. It is often associated with using the arigatou thanking speech formula, and other speech formulae for apology, such as sumimasen, moushiwake arimasen (Ohashi, 2008). Before World War II, Japan was a Feudal society which placed extreme emphasis on class distinctions and social hierarchies. The variant factor which differentiated Japanese with Chinas changing attitude to politeness was the lack of a violent cultural revolution. Japans transition from a monarchy to the democracy it is today, saw little change in the populaces feelings towards social hierarchy. Therefore we see a broad array of honorific used for addressing or referring to people beyond that of the self-denigration maxim in everyday life. Third-person honorifics such as ore-sama and name+suffix referring to one-self are rarely used outside of popular culture. Commonly seen honorifics are generally gender-neutral and suffixed to first names as well as surnames. Some common affixual honorifics are as follows: Nominal(common): -san The minimal politeness necessary when there is a lack of familiarly between the speakers. Diminutive(common): -chan, -kun Where the addressee is usually that of a lower social status or has a close familiarity with the speaker. Elevative: -sama, -sempai, -sensei, -shi  ­Where the addressee is that or a higher social status or held in great respect by the speaker. Dropping the honorific referred to as yobisute implies a high degree of intimacy, however if used mistakenly or out of such boundaries, social backlash can occur as this is a serious breach of teineisa. Okamoto (1999) views the use of honorifics as determined by features of the context. Honorifics are commonly said to be used in reference to the relevant individual who is perceived as distant from the speaker. Other factors such as formality of the setting, means of communication and topic discussed, have also been noted to affect the use of honorifics and honorific speech. In Japanese, honorifics are also often used together with varying systems of honorific speech, by either grammatically or morphologically changing what is being said. This results in varying ways of saying the exact same thing albeit with varying levels of teineisa. For example, Haugh et al. (2003) illustrates the different ways of saying today is Saturday to varying circumstances below. (32a) (to a close friend) Kyoo wa doyoobi da. today Top Saturday Cop(NonPol) (32b) (to an acquaintance) Kyoo wa doyoobi desu. today Top Saturday Cop(Pol) (32c) (to a guest on a formal occasion) Kyoo wa doyoobi degozaimasu. today Top Saturday Cop(SuperPol) (ibid: 415). The last sentence (32c) is what would be referred as keigo. To go a step further, we have three sub-categories of honorific speech: sonkeigo , respectful language; kensongo or kenjÃ…Â go, humble language; and teineigo, polite language. Below is a chart from Wikipedia which outlines the various morphological changes in words necessary for varying situations. (Attachment 3) To make a mistake in such complex mutilation of language is easy indeed! Due to the complexity of honorific speech, Agha (1994) even suggests individuals who use more honorifics are further educated and mature, and therefore, are of a higher social status. However, one must keep in mind, similar to the many archaic honorifics in Chinese, these specialized forms are rarely if ever used outside extremely formal or special circumstances. Agha (1994) further notes modern Japanese, especially the newer generations, seem to deemphasize hierarchy, where those in higher standing would use honorifics towards their subordinates. The author interprets such use of honorifics as an attempt to reduce the hierarchically defined distance by reciprocating respect. This phenomenon suggests a change in the ideology of honorifics that reflects ongoing social change in Japan. Modern English has a very few Honorifics, all of which are titles pre-fixing a persons name. This exhaustive list from Wikipedia is shown below Ms: default use for women regardless of marital status. Miss: for use by unmarried women only. Mrs: for use by married women only. Mr: for men. Master: for boys or very young men. Dr: a person who has obtained a doctorate, such as the Doctor of Medicine (M.D.) or Doctor of Philosophy (Ph.D.) Rev: for Christian clergy Fr: for priests in Catholic and Orthodox Christianity, and some Anglican or Episcopalian groups The first four are simple variations of standard title. Master is uncommonly heard and the latter three examples are titles of profession. There is also no official honorific speech in modern English, the closest relative to that in Chinese and Japanese would be the languages used towards royalty in old English. The lack of honorifics can be attributed to drastic cultural aversion towards large gaps in the social hierarchy. Most leading western countries operate under some form of democracy, where wars were fought over to take power out of a single persons hands and spread equally to the populace. Regardless of how effective this is in practice, the people still perceive equality as paramount in social hierarchy; that the leader of state is just another person elected by the masses. This is in direct contradiction to thought prevalent in the past when Asian languages were being developed. The head of state, otherwise, emperor was usually symbolized as a divine being with a god-given right to rule. This is similar to European feudal thought towards monarchies; however one has to take into account the time it takes for languages to develop. Indeed if the English monarchy had a history as long as Chinas five thousand years, the western world today would be talking in flowery honorifics. Interestingly, in western culture, honorifics are more commonly used in religion, most notably Christianity. Every station in the Christian religion has an honorific, with the Pope associated with holiness at the pinnacle of the hierarchy. The development and contemporary usage of such honorifics can be attributed to the continual existence and popular belief of the Christian religion over the last two millennia. Ultimately politeness and honorifics reflect cultural values towards social hierarchies. Many of these systems operate under a self-denigration maxim, to do otherwise is seen as breaching etiquette and may have severe repercussions. Honorifics are also often used together with varying systems of honorific speech, many of which are obsolete in modern society. Not only is politeness intrinsically intertwined with the cultural values, but as discussed, it takes a long period where a stable social hierarchy with clearly distinguished levels exists for the continual development and use of honorifics. Nevertheless, politeness will always be integral to human nature and the manner or form of how we execute civility are fundamentally ever-changing.

I am a rock :: essays research papers

I am a rock When reading or listening to poetry, the main objective for me is to feel moved. Happiness, longing, sadness are some of the feelings that can be achieved just by listening to others’ words. It is within these words that creates another world, or separates us from our own. Words all have a certain kind of attachment to them, so if used properly an author can stimulate a reader beyond belief. Simon and Garfunkel were just those kinds of poets. Their words were able to stimulate an emotion with most of their readers. Simon and Garfunkel are one of my favorite artists, and in my opinion one of the most influential lyricist of their time. In their song, â€Å"I am a rock†, they are able to make you feel and question for someone who avoiding emotional attachment, and instead of questioning what it might be like, using their words to but you in their place. From the first stanza of this song, you get put into a scene. You know almost immediately that it is about someone, and it is the middle of December, but without stating the obvious, it paints a more illustrated picture for you. The first line states, â€Å"A winters day, in a deep and dark December† and I could almost immediately feel a cool breeze around me. When I normally think of a winter’s day, I think of people playing in the snow, and having a good time. This may be because I grew up in Southern California where there has been a lack of snow, but in my head, that is what I imagine. Having them state, in a deep and dark December, turns my attitudes to the more pessimistic way of looking at things. The image of children playing in the snow in my head has now turned to cold and dark emptiness. Reinstating my idea of emptiness, the next line follows with the simply statement, â€Å"I am alone†. Personally, I hate being alone. So to have the opening words plac e us in a deep and dark setting, and then state that you are alone, automatically puts me in a negative mindset. Then to further instate his isolation in the next stanza the narrator admits to being the source of his seclusion. The narrator claims to put walls around him, but then goes into it more to say, â€Å" A fortress deep and mighty†. I am a rock :: essays research papers I am a rock When reading or listening to poetry, the main objective for me is to feel moved. Happiness, longing, sadness are some of the feelings that can be achieved just by listening to others’ words. It is within these words that creates another world, or separates us from our own. Words all have a certain kind of attachment to them, so if used properly an author can stimulate a reader beyond belief. Simon and Garfunkel were just those kinds of poets. Their words were able to stimulate an emotion with most of their readers. Simon and Garfunkel are one of my favorite artists, and in my opinion one of the most influential lyricist of their time. In their song, â€Å"I am a rock†, they are able to make you feel and question for someone who avoiding emotional attachment, and instead of questioning what it might be like, using their words to but you in their place. From the first stanza of this song, you get put into a scene. You know almost immediately that it is about someone, and it is the middle of December, but without stating the obvious, it paints a more illustrated picture for you. The first line states, â€Å"A winters day, in a deep and dark December† and I could almost immediately feel a cool breeze around me. When I normally think of a winter’s day, I think of people playing in the snow, and having a good time. This may be because I grew up in Southern California where there has been a lack of snow, but in my head, that is what I imagine. Having them state, in a deep and dark December, turns my attitudes to the more pessimistic way of looking at things. The image of children playing in the snow in my head has now turned to cold and dark emptiness. Reinstating my idea of emptiness, the next line follows with the simply statement, â€Å"I am alone†. Personally, I hate being alone. So to have the opening words plac e us in a deep and dark setting, and then state that you are alone, automatically puts me in a negative mindset. Then to further instate his isolation in the next stanza the narrator admits to being the source of his seclusion. The narrator claims to put walls around him, but then goes into it more to say, â€Å" A fortress deep and mighty†.

State Bank of India vs Icici

? STATE BANK OF INDIA. SBI Debt-Equity ratio : 12. 43 (march'12) A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense. If a lot of  debt is  used to finance increased  operations (high debt to equity), the company could potentially generate more earnings  than it would have without this  outside financing. If this were to increase earnings by a greater amount than the debt cost (interest), then the shareholders benefit as  more  earnings are being spread among the same amount of shareholders.However, the cost of this debt financing may  outweigh the return that  the company  generates on the debt through investment and business activities and become too much for the company to handle. This can lead to bankruptcy, which would leave shareholders with nothing. The debt/equity ratio also depends on the industry  in which the c ompany operates. For example, capital-intensive industries such as auto  manufacturing tend to have a debt/equity ratio above 2, while personal computer companies have a debt/equity of under 0. 5. ICICI BANK LTD. ?ICICI Debt Equity ratio: 4. 23 (march'12) Which is the better bank? As we said earlier, SBI's government backing makes it the more ‘safer' entity. ICICI by itself does not have the reputation of good quality assets. But it is certainly striving to achieve the same. Both in terms of margins and returns, SBI has had an edge and will continue to have it in the medium term. Having said that investors must carefully weigh the future prospects of both the entities vis-a-vis their respective valuations before taking their pick. DEBT INSTRUMENTS IN INDIA.Debt Instruments are obligations of issuer of such instrument as regards certain future cash flow representing Interest & Principal, which the issuer would pay to the legal owner of the Instrument. They can also be said to be tradable form of loans. Debt Instruments are of various types like Bonds, Debentures, Commercial Papers, Certificates of Deposit, Government Securities (G secs) etc. The Government Securities (G-Secs) market is the oldest and the largest component of the Indian debt market in terms of market capitalization, trading volumes and outstanding securities.The G-Secs market plays a vital role in the Indian economy as it provides the benchmark for determining the level of interest rates in the country through the yields on the government securities which are treated as the risk-free rate of return in any economy. The reserve Bank of India has permitted Primary Dealers, Banks and Financial Institutions in India to do transactions in debt instruments among themselves or with non-bank clients. Debt instruments provide fixed return declared as coupon rate.Retail investors would have a natural preference for fixed income returns and especially so in the current situation of increasing volati lity in the financial markets. Now, retail investors are also showing keen interest in Debt Instruments particularly in the Central Government Securities (G-secs). For an individual investor G-secs are one of the best investment options as there is zero default risk and lower volatility in case of G-secs. SBI DFHI is a major player in G-Secs market and widely deals in other debt instruments also. STATE BANK OF INDIA: ) GOVERNMENT SECURITIES: (dates government securities-long term, treasury bills are short term) SBI DFHI Ltd. is a leading Primary Dealer in Government Securities. SBI DFHI Ltd gives investors an opportunity to buy G-Sec / SDLs / T-Bills at primary market auctions of RBI through its SBI DFHI Invest scheme (details available on website ). Investors may also invest in high yielding Government Securities through â€Å"SBI DFHI Trade† where â€Å"buy and sell price† and a buy and sell facility for select liquid scrips in the secondary markets is offered. ) TRE ASURY BILLS: SBI DFHI Ltd, is an active player in the both the primary and the secondary market for Treasury Bills with an impressive total outr. ight turnover of Rs. 7,892 crores. 3) Money market instruments : Commercial paper, Certificate of Deposit: 4) non-slr bonds like public sector undertaking (PSU bonds) or corporate bonds 5) Debentures ICICI: 1) Bonds (regular income, tax saving, deep discount bonds etc. ) 2) Unsecured Debentures 3) Commerical Papers 4) certificate of deposit LISTINGS: STATE BANK OF INDIA: NSE . CODE: SBIN BSE CODE : 500112 LSE CODE: SBID ICICI: NSE:  ICICIBANK,BSE:  532174, NYSE:  IBN STATE BANK OF INDIA: The declaration and payment of dividends is recommended by the Bank’s Central Board of Directors and approved by its shareholders. The Bank’s decision to declare a dividend depends on a number of factors including but not limited to its profits, capital requirements and overall financial condition. The Central Board may also pay interim dividends from time to time. All dividend payments are made in cash to the shareholders of the Bank. The Bank’s dividend policy is to declare dividends only at the conclusion of the fiscal year. ? ICICI ?

Strokes Used in Chinese Characters

Strokes Used in Chinese Characters The earliest forms of Chinese writing date from the Xia Dynasty (2070 - 1600 BC). These were etched on animal bones and turtle shells which are known as oracle bones. The writing on oracle bones is known as ç” ²Ã© ª ¨Ã¦â€"‡ (jiÄÆ'gÃ… ­wà ©n). Oracle bones were used for divination by heating them up and interpreting the resulting cracks. The script recorded the questions and answers. JiÄÆ'gÃ… ­wà ©n script clearly shows the origins of current Chinese characters. Although much more stylized than the current characters, jiÄÆ'gÃ… ­wà ©n script is often recognizable to modern readers. Evolution of Chinese Script The JiÄÆ'gÃ… ­wà ©n script consists of objects, people or things. As the need for recording more complex ideas arose, new characters were introduced. Some characters are combinations of two or more simpler characters, each of which can contribute a particular meaning or sound to the more complex character. As the Chinese writing system became more formalized, the concepts of strokes and radicals became its foundation. Strokes are the basic gestures used to write Chinese characters, and radicals are the building blocks of all Chinese characters. Depending on the classification system, there are about 12 different strokes and 216 different radicals. The Eight Basic Strokes There are many ways to classify strokes. Some systems find up to 37 different strokes, but many of these are variations. The Chinese character æ ° ¸ (yÇ’ng), meaning forever or permanence is often used to illustrate the 8 basic strokes of Chinese characters. They are: DiÇŽn, (é »Å¾/ç‚ ¹) DotHà ©ng, (æ © «) HorizontalShà ¹, (ç « ª) ErectGÃ… u, (é‰ ¤) HookTà ­, (æ  ) RaiseWÄ n, (Ã¥ ½Å½/Ã¥ ¼ ¯) Bend, curvePiÄ›, (æ’‡) Throw away, slantN, (æ  º) Pressing forcefully These eight strokes can be seen in the diagram above. All Chinese characters are composed of these 8 basic strokes, and knowledge of these strokes is essential for any student of Mandarin Chinese who wishes to write Chinese characters by hand. It is now possible to write in Chinese on the computer, and never write the characters by hand. Even so, it is still a good idea to become familiar with strokes and radicals, since they are used as a classification system in many dictionaries. The Twelve Strokes Some systems of stroke classification identify 12 basic strokes. In addition to the 8 strokes seen above, the 12 strokes include variations on GÃ… u, (é‰ ¤) Hook, which include: æ ¨ ªÃ©â€™ © Hà ©ng GÃ… uç «â€"é’ © Shà ¹ GÃ… uÃ¥ ¼ ¯Ã©â€™ © WÄ n GÃ… uæâ€"Å"é’ © Xià © GÃ… u Stroke Order Chinese characters are written with a codified stroke order. The basic stroke order is Left to Right, Top to Bottom but more rules are added as the characters become more complex.   Stroke Count Chinese characters range from 1 to 64 strokes. The stroke count is an important way to classify Chinese characters in dictionaries. If you know how to write Chinese characters by hand, you will be able to count the number of strokes in an unknown character, allowing you to look it up in the dictionary. This is a very useful skill, especially when the characters radical is not evident. Stroke count is also used when naming babies. Traditional beliefs in Chinese culture hold that a persons destiny in greatly influenced by their name, so great care is taken to choose a name that will bring good fortune to the bearer. This involves choosing Chinese characters that are in harmony with each other, and which have the proper number of strokes. Simplified and Traditional Characters Beginning in the 1950s, the Peoples Republic of China (PRC) introduced simplified Chinese characters to promote literacy. Close to 2,000 Chinese characters were altered from their traditional form, in the belief that these characters would be easier to read and write. Some of these characters are quite different from their traditional counterparts which are still used in Taiwan. The underlying principals of character writing, however, remain the same, and the same types of strokes are used in both traditional and simplified Chinese characters.

How to Become a Surgical Technologist

How to Become a Surgical Technologist When you think about an operating room, you probably think of the key players we see on TV: surgeons, nurses, maybe an anesthesiologist. (And if you’re seeing it on TV, they’re probably all hopelessly glamorous, but I digress.) The key player you might not be imagining is the surgical technologist, who works with all of these medical professionals to care for patients and ensure that surgeries run smoothly. The Day-to-DayThese essential surgical team members, also known informally as â€Å"scrub techs† or â€Å"operating room techs,† are usually responsible for setting up the operating room and working with doctors and nurses throughout the procedure to manage conditions in the room. Surgical techs are usually hard at work even before the surgeon starts scrubbing in. Their tasks may include:Sterilizing the operating room and equipmentLaying out the equipment and ensuring that all necessary equipment is availablePositioning and covering the anesthetized pat ient in preparation for surgeryPreparing medications and sterile solutionsHanding equipment to surgeons and nursing staff during the operationAssisting the surgeon when necessaryDressing incisions and getting patients ready for post-op careTransferring the patient to a recovery roomRestocking and cleaning the operating roomBecause surgery can happen around the clock, particularly in a hospital, surgical techs may work night/weekend/holiday shifts outside of the regular 9-to-5 schedule. However, these shifts are fairly regular, unless an emergency surgery goes longer than anticipated. Some hospitals require that surgical technologists have â€Å"on call† shifts as well. The vast majority (approximately 70%) of surgical techs work in hospitals, though some may also work in outpatient clinics that perform surgeries.For more on what it’s like to be a surgical technologist, check out these videos:Inside Jobs: Surgical TechnologySurgical Technologist: Alisha MobleySurgical T echnologist (Dr. Kit)The RequirementsSurgical technologists typically hold an associate’s degree. Certification by the National Board of Surgical Technology and Surgical Assisting can help boost the odds of finding a job in the surgical technologist field, but is not broadly required. As of 2016, only nine states require that surgical technologists be certified: Idaho, Indiana, Massachusetts, New Jersey, New York, Oregon, South Carolina, Tennessee and Texas. The Association of Surgical Technologists offers up-to-date information on requirements and education.The SkillsThe surgical technology field calls for a number of special skills and knowledge bases, including:Attention to detailMath and science (particularly biology)Detailed medical knowledge (including anatomy and physiology)Critical thinkingAdaptabilityOrganizational skillsCommunication skillsThis is a demanding field, and calls for nerves (and a stomach) of steel, in addition to the standard kinds of Allied Health job skills. If you faint at the sight of blood, or think shortcuts are â€Å"good enough† when it comes to cleaning, this area might not be the best choice for you.The PayThe median salary for licensed surgical technologists is $43,350 per year, or $20.84 per hour, per the U.S. Bureau of Labor Statistics (BLS). And according to a PayScale.com survey, surgical technologists are largely â€Å"extremely satisfied† with their career choice.The OutlookThis is a field you can bank on: the BLS  expects the available surgical tech jobs to grow by more than 15% by 2024.

Marketing plan Article Example | Topics and Well Written Essays - 750 words

Marketing plan - Article Example the market share of the carbonated drinks has been declining in the segment, from 29.8 percent in 2002 to 21 percent in 2007 and also 13 percent in 2014. This is because consumers are getting increasingly health conscious and this has restricted, to some degree, the growth of the carbonated soft drinks. In China, the soft drink production industry is highly concentrated. Pepsi-Cola and Coca-Cola alone dictate the market with an approximated joint share of 75.0 percent in 2014. Big businesses with Chinese local brands, like Jianlibao and Future Cola, account for a joint 6.3 percent market share. By 2002, this industry slowly come in a growth phase, and competition among businesses has since intensified. Majority of small enterprises have departed the industry, amalgamated with other firms, or transformed business direction, occasioning higher industry concentration. However, the leading role of Pepsi-Cola and Coca-Cola have been protected in the previous decade. The market shares of these key players within the industry are comparatively stable. Soft drinks, in China, refer to synthetic or natural beverages with not more than 0.5% alcohol content that may occur due to fermentation of the ingredient sugars and the making of flavoring extracts like vanilla extract. Ferrell & Hartline (2011) noted that soft drinks` demand kept growing as the Chinese citizens consumption level amplified in the past 30 years. Aggregate volume and total present value of soft drinks` sales growth in China rebounded in 2013 as opposed to that of 2012. A key reason for this was the 2013`s summer weather that gave this industry a good boost in sales. A lot of sunshine implies that more people buy drinks to enjoy outdoor and majority of impulse buying are seen in such hot climate. Besides this, fresh product development in numerous kinds of soft drinks are expected to drive consumption in 2016. Coca cola will continue to upsurge its penetration into the Chinese with distribution in both the

No topic Essay Example | Topics and Well Written Essays - 250 words - 71

No topic - Essay Example Furthermore, vertical marketing systems can take numerous forms. Moreover, in a company VMS, one associate of the distribution channel possesses the other associates. Though they are owned mutually, every corporation in the chain remains to do a discrete task. However, in an ordered VMS, one associate of the channel is significant and influential ample to organize the actions of the other associates deprived of an ownership stake. Whereas. Horizontal marketing is the union of organizations on the equal level to follow marketing prospects. Moreover, the organizations join their capitals like production abilities and supply to exploit their incomes probable. For instance, a soft drink firm may cartel with a bread producer and the two foodstuffs are marketing and distributed jointly. I think the best form that best describes Costco Company is the vertical approach. Vertical organizations give clear lines of power and a fitted extent of control; these can result in high operating effectiveness. Overall, the business is encompassed of comparatively minor departments, allowing bosses to observe carefully and control the actions of their underlings. However, workers at the bottom of a vertical structure might feel less esteemed than those upper in the Chain. Moreover, for the company to cut cost, the number of chains should reduce. That will ensure that the value drops

DQweek1 Essay Example | Topics and Well Written Essays - 750 words

DQweek1 - Essay Example If bitmap image are used, then the images will be blurred and will not be clear when they are being viewed. The advantage of using this is that the drawings will show the various boundaries between the different types of plants that are found in a botanical setting (Griep, 2005). Fingerprints are drawn by using bitmaps. This is because finger prints are not that clear. The representation of the lines and the prints on the finger are not that clear. The use of bitmaps should be differentiated so that the dots can be used to connect the various lines. It is more impressive and representative when bitmaps are used in the drawing of fingerprints. Cartoons re drawn using lines so that the outline is well defined. This will therefore use lines to connect the cartoon. Using bitmaps will not being the outline and will bring the notion that the cartoon is a picture of something and not a drawing. A satellite image is represented using bitmaps. This is because it is an image. The image brings out the notion of a picture. In this case, we are representing a picture which is an image of a satellite. We are not representing a daring in this case. We are representing an image which should be represented using bitmaps to bring out the image and the notion of a picture. A photograph is not drawn. There are dots which are located in the photograph. There is no line outline that is used in online of the [photograph. The clarity of the photographs will depend on the clarity and the make/model of the device which has been used to take the photograph. The advantage of this is that if the dots are distributed, then the image will not be that clear. It will be hard to get the details and decipher the meaning from the image that has been shown. There are various differing formats of graphics. The graphic is converted or retained in a certain format because they serve the purpose better in that format that the user does want. There are various

Inequality in our Education System Essay Example for Free

Inequality in our Education System Essay Education is vital to all individuals. It is the foundation of ones development in order to achieve personal distinction. In addition, it also equips people the capacity to properly interact with other people. Education serves as a weapon for survival. It empowers ones capacity and provides an edge in any endeavor that one wishes to get involved in. For example, in securing a job, a decent   and impressive educational attainment is one of the qualifications necessary in order to get hired.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Schools are designed to provide the adequate needs for attaining quality education. Schools should provide competent teachers, rigorous curriculum and modern facilities and equipments. But few   Americans are aware of the massive disparity and inequality that are consuming the educational system. Although it is not proper and ideal, the social status of an individual greatly affects the quality of education that one receives (Darling- Hammond, 2008, p. 208).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tracking, in the area of education, recognizes the gap between the low-income, minority students and their well-off peers. Ethnic and linguistic minority students coming from low-income background oftentimes only afford admission to general and vocational courses, thus decreasing their chance, if not totally depriving them from pursuing college education (Mehan and Hubbardm, 1999, n.p). Schools with high concentration of low-income and minority students receive fewer and poor quality learning resources than the other schools within the same district (Darling- Hammond, 2008, p. 208).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Along with medical assistance and social welfare, ideally the education sector should be alloted with a larger portion from the state budget and should be appropriately divided among all the schools. But ironically, educational fund in the United States has also been unequally distributed to all schools. 10% of the wealthiest school district in the most industrialized country spend 10 times more than the 10% least fortunate. The number of poor and minority students are definitely higher in the least funded schools, mostly located at the central cities and rural areas, which is lowly funded than the schools in the suburban districts. Recent study shows that Alabama, New Jersey, New York, Louisiana, and Texas and schools with higher ratio of students of non-White American descent receive fewer resources than schools serving a greater number of White Americans (Darling- Hammond, 2008, p. 208).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To address the issue of racism within the educational system, the idea of hidden curriculum was coined. Hidden curriculum pertains to the messages passed on by the organization or pedadogical institution apart from their public statements. The hidden curriculum is aimed to teach the students of school routines and to enable students in getting along in school and in the society in general. The messages in hidden curriculum may complement or contradict each other. In a way, it opens the minds of students to the possibility that some of the innate principles and natural laws enclosed within the democratic political system, may not at all times be practiced (Cornbleth. 2008, n.p).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Earlier studies proved that hidden curriculum conveyed in public and private schools were different. Public schools mainly focuses on academic classrooms with an emphasis on things like race, ethnicity, disability, and gender or sexual orientation as well as social class, politics, and culture (Cornbleth, 2008, n.p).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Over the years, we have overcome indecency caused by racism. As our culture succumbs to the tenets of globalization, people of different faces and races have been drawn closer towards each other. And this trend would ideally suggest equality among people born out of different ethnicities. The irregularities in our education systems rooted from unjust   policies have caused inequality in our schools.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tracking, has kept the students separated from others based on their skin color and income. Tracking is therefore a form of racism, wherein students coming from different race and low-income background can never avail of the same oppurtunities, benefits and treatment that other students get. School funding policies branch from tracking, where schools serving more students who they believe are from inferior color and race, receive lesser funds than other schools. And last, hidden curriculum disposes messages that rationalized disparity among students.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In any way, the school shall serve as an institution where values and culture formation is hastened. But if an important and delicate institution like schools inculcate disparity amongst the people, then students and the whole society will be deprived of the rights that everyone must equally enjoy. References Cornbleth, Catherine. (2008). Hidden Curriculum. Retrieved May 3 2008 from http://education.stateuniversity.com/pages/1899/Curriculum-School-HIDDEN-CURRICULUM.html Darling-Hammond, Linda. (2001). Inequality in Teaching and Schooling: How Opportunity Is Rationed to Students of Color in America. In The Right Thing to Do, The Smart Thing to Do Enhancing Diversity in the Health Professions (pp. 208-233). National Academy. Mehan, Hugh and Lea Hubbard. (July 1999). Tracking Untracking: Evaluating the Effectiveness of an Educational Innovation. Retrived May 3 2008 from http://crede.berkeley.edu/research/tier/rb3.shtml

Portrayal Of Women In Advertisements Media Essay

Portrayal Of Women In Advertisements Media Essay This Article was written by Jacob M. Duker and Lewis R.Tucker, Jr. in 1977. In this article the discussion is based on the portrayal of women in advertising. The article basically says that the negative impact of women through advertisement showing them as housewives or sex objects have become a major source of concern for the women. The National Organization of Women (NOW) complained in 1971 that the women were still portrayed as domestic adjuncts, demeaned housekeepers, dependent on men, submissive, sex objects and unintelligent. According to the article the research that was conducted by Courtney and Lockeretz, sexton and haberman on advertisements and print advertisements concluded on the note that women were not portrayed accurately meaning that the advertisements do no show the actual role occupied by women in a Society and the image of women reflected in ads is quite narrow. Now only the proportions of sex-object role portrayals have decreased significantly whereas the others have not. However the role of women in advertisements has improved quite a lot since the old times as they are not portrayed as the stereotyped women as they were portrayed before. But still the fact is that more advertisements are made on women being as sex objects, or house wives. As the hypothesis statement of this article states that there is no difference in the perception of advertisements portraying women in the role of mother, sex objects, housewife, or glamour girl between female subjects who show strong and those who show weak orientations toward the womens liberation movement. In order to explain this relationship quantitative research was conducted in which College students were used exclusively because they are the ones who are most likely to adopt current popular opinion towards both womens lib and sex role portrayal in advertisements. Moreover it relies on the use of actual advertisements. Ads were pretested to insure that they did reflect the identified feminist issues. The pretests involved discussion of the ads with 30 female under-graduates to identify ads whose literal (as opposed to symbolic) messages were understood and which did project the image of women respectively as mother, sex object, glamour girl, housewife, working mother, modern woman, and professional, respectively. The following advertisements were chosen. 1. Mother feeding baby with a new disposable bottle (mother). 2. Beautiful female positioned by a line of cosmetics explicitly emphasizing sexiness (sex object). 3. Beautiful female being featured as a center of attention because o f her beautiful hair, the result of using a well-known creme rinse (glamour girl). 4. Several housewives taking part in a testimonial for a new pressure-type drain opener (housewife). 5. A cereal ad featuring a mother with a young daughter discussing the importance of pursuing a career while being able to look out for the welfare of the family (working mother). 6. Beautiful female positioned in a hair coloring ad as an independent individual free to pursue anything without worry (modern woman). 7. Biographical profile of a female orchestra conductor indicating the brand of Scotch whiskey she preferred (professional). The advertisements was shown to 104 females between the ages of 18 and 21 who represented the student body of a northeastern university. The sample is biased toward younger, educated individuals. Coming to the Results only for advertisement 2, which portrayed a female as a sex object, did they obtained chi square value of 4.122 begin to approach significance. For all ot her role representations, the chi square values reflecting differences among groups did not exceed 1.76. These findings are especially striking because they involve the reactions of the two conceptually predetermined polar groups, the traditionalists and the pro feminists. Of further interest is the finding that the three groups of respondents showed no significant differences in both their positive and their negative reactions. The two polar groups both liked the portrayals in advertisements 2, 3, 4, and 7, both disliked the portrayals in advertisement 1, and groups were divided relatively evenly toward those in advertisements 5 and 6. This study has established an important conclusion with regard to profeminism and its relationship to reactions to roles for women (portrayal of women) in advertisements. We know now that having pro-feminist opinions does not change the roles being assigned to women in advertisements. So the dependent variable in this article will be perception of ad vertisements portraying women and the independent variable will be strong and those who show weak orientations toward the womens liberation movement. Womens Role Portrayal Preferences in Advertisements: An Empirical Study This Article is written by Lawrence H. Wortzel and John M. Frisbie in Oct, 1974. This article is based on the two published studies which did research on the role that women portrayal in print advertising. The Courtney and Lockeretz study concluded that the women are right on the part where they say that full views of their roles in a society are not shown. They are always shown as housewives or some fashion object or the most common as sex objects. These roles do not define a women and role they play or have to play in a society. The other case study by Wagner and Banos indicates that there has been a large amount of improvement in showing womens role as a working member of a society. However they did not do much research on the effectiveness of the advertisement meaning that what kind of advertisement do women find more appealing or does the advertisement showing women in a working role make the product more better or desirable compared to the advertisements in which women were sho wn as sex or fashion object. Therefore this research has two hypothesis statements, one, when a women appears in an advertisement the desirability of the product advertised to women exposed to the ads will be enhanced if that woman is portrayed in a career or neutral role, rather than a sex object, family, or fashion object role. Two, those women who most strongly agree with the tenets of women liberation Movement will most strongly consider a products desirability enhanced when a woman appearing in the ad is portrayed in a career or neutral role, rather than a sex object, family, or fashion object role. The traditional role of women was however not rejected. In this experiment, subjects were asked to design print ads by matching pictures of products with pictures of women. Two portfolios were prepared: one consisting of pictures of products, the other containing pictures of women. The product portfolio consisted of pictures of three products in each of seven product categories: small appliances, large appliances, womens grooming products, womens personal products, household products, foods, and mens grooming and personal products. The specific product categories were selected to provide diversity while remaining within the boundaries of plausibility; each product category is one in which the picture of a woman in an advertisement would not be unexpected. Any product that consistently used advertising that portrayed a woman in a particular role was rejected to minimize possible bias due to conditioning. The portfolio of womens pictures consisted of five pictures depicting women in ea ch of the five roles-neutral, family, career, sex object, and fashion object-for a total of 25 pictures in all. The two portfolios were presented to a convenience sample of 100 young (ages 21 to 35) women. While the sample of young women was not drawn randomly, every effort was made to insure that a distribution of demographic characteristics would be achieved. The results indicated no consistent preference for specific female roles that always enhance product desirability and that cut across product categories. Coming to the result we must see that the women participating in this experiment appear to have chosen their preferred role-background on the basis of the specific product class with which they were con-fronted. For products that are usually used by households or families, the family role-back-ground was preferred. Preference for the family role-background was marginal for small appliances and strong for large appliances and food. For products that women use alone the neutra l or career role-backgrounds were prefer-red, although the traditional fashion role was still acceptable. There is no product for which a sex-object role was considered the most enhancing role portrayal. After doing several research and experiment the article concludes by saying that women are indeed very happy when they are portrayed as traditional homemaker, fashion or sex objects. Women did find their liberation in ad to be portrayed by a housewife role. The reason they prefer these role portrayals they chose could be that advertisement has played a big part in making women accept the traditional role portrayals in ads in advertisements. So the dependent variable in this article will be desirability of the product and the independent variable will be exposed to the ads and woman portrayed in a career or neutral role. Amanda B. Bower (Autumn, 2001)Highly Attractive Model in Advertising and the Women who Loathe Them: The implications of Negative Affect for Spokesperson Effectiveness This Article is written by Amanda B. Bower in 2001. In this article the author tries to explain the impact that good looking models in advertisements, have on the self esteem of the women. As we know that the use of Attractive Models in advertising has become very popular in the world today but the effect is yet to be measure. Some women may have negative effects by comparing themselves to the attractive model and may think less of themselves. The purpose of the research was to find out that if the highly attractive images of women in advertising can persuade and if they have a positive or negative impact on the women living in a society. The physical Attractiveness plays a very important role as women want to compare themselves with the images of perfection, flawlessness, skinniness and beauty depicted in advertising. Would the one comparing herself would have an effect on her self-esteem and have a negative effect on the spokes person effectiveness. The results of the study showed that the people who compared themselves to the spokes person actually had a negative reaction and the effectiveness of the spokes person was reduced. This tells us that that there although there may be negative relation between negative effect and spokesperson efficiency but still the negative relation has to be more high for model derogation to take place. The patterns suggest an interesting limited condition. For Methodology 38 undergraduates were chosen and were given 5 photos of models to select from who would look better using the treadmill. The photos that were given were chosen from more than 100 photos of models from different magazines and none of them were from advertisements. While conducting the first study it was kept in mind that HAM would be the ones with who majority would like to compare themselves so to simplify the findings, a second study was performed. It was decided to take such a product that would emphasize more on the malleable part of womans physical appear ance. This was done in order to see if the negative effect still existed when the body was not strongly emphasized on as it was done in the first case study. Regarding first study results strong evidence was shown that the comparers report relatively high levels of comparison with the model, whereas non-comparers report relatively low levels of comparison. Comparers had more negative feelings and found the models to be more attractive than the non-comparers. Results regarding Study 2 where One hundred eleven women participated indicated that the mean beauty evaluation (10.88) was again at approximately the midpoint of the scale and was not significantly different from the HAM beauty in the first study. This suggests again that the subjects view the model as representing the average beautiful model presented in advertising. The purpose of this study was see whether the highly attractive models had an ability to persuade and also if HAMs had an positive or negative effect on women. Re sults showed that more importance is given to Spokesperson expertise and evaluation of product in a advertisement in product evaluation and intentions. So the dependent variable in this article will be self esteem and the independent variable will be advertising, and physical Attractiveness. Images of Women in Advertisements: Effects on Attitudes Related to Sexual Aggression This Article is written by Kyra Lanis and Katherine Covell in 1998. In this Article they have tried to make a point that portrayal of women by media can influence sexual attitudes and beliefs. As we all know that Advertising has a very strong power of persuading and manipulating. Bretl and Canto(1988) estimated and found out that a average american is exposed to over 37,000 advertisements each year. Certain Role Portrayals have been played by women in advertisements but according to this article very little attention has been given to the portrayal of sexuality of women in advertisements. So basically the purpose of this article and research is to see the effects of advertisements when women are presented in sexually provocative or a non-traditional manner. According to the article the stereotypic portrayal has an impact on attitudes of women as they become more conscious and have social anxiety meaning they start to believe that they have to be like the stereotypic women displayed i n advertisements as the others might start judging them if they act differently. Secondly their desire and motivation to achieve anything becomes very low and their interest in politics participation decreases and this all because of the impact of stereotypic portrayed of women in advertisements.. For the experiment 90 participants were taken out of which 45 were males and the other 45 were females and they were all undergraduate students from university of Toronto. There were 2 studies on which participants had to participate. First study was to make own judgments about some advertisements and a second study in which they had to assist with the normalization of a questionnaire being made by a researcher. The results showed that control advertisements were rated as more appealing than the sex objects and progressive advertisements. The research further concludes by saying that although in some places women are also being depicted in wide range of social and occupational roles but th ere has been a vast increase in the sexually exploitive use of women in advertisements. So the dependent variable in this article will be sexual attitudes and beliefs whereas the independent variable will be portrayal of women and advertising. A Longitudinal View of Womens Role Portrayal In Television Advertising The Article has been written by Marjorie Caballero and Paul J. Solomon in 1984. In this article by Adrian Furnham and Nadine Bitar, growing awareness of womens role in society has been told meaning that women are now participating more in the labor force and that is changing the image of women and now people are again evaluating womens contribution in a society. This role of women also has had many criticisms and some revolve around the stereotypical sex-role portrayal of women in the mass media. Here, the hypothesis of this article would be that the marketers and society have begun to accept the changing role of women. The article also tells that according to the findings Women were portrayed more in decorative roles and in the home compared to men. And even if they were shown doing work in advertisements, the jobs that they had in the advertisements were traditional female Occupations and there was rarely a time when women were portrayed as professionals or authorities. The image we assume of a women by watching advertisements are of a young beautiful girl found in her home or kitchen and whenever she has any problems she is looking for some male influence to solve her problems. She is a sex-object and her job is take care of the male. For the research a quantitative methodology was followed, total of 2095 and 1872 commercials were reviewed and analyzed in 1977 and 1980 respectively. The Commercials were analyzed according to the following variable which was channel, time of day, ad distribution, characters women appear with, age, product category, role played by women and voice over. According to report trends by Schneider and Schneider showed that the changing roles being shown in the advertisements are being accepted by the society. So the dependent variable in this article will be belief and the independent variable will be awareness. The Impact of Women in Advertisements on Attitudes Towards Women This article is written by Natalie J. MacKay and Katherine Covell in 1997. In this Article, a link is trying to be shown between images of women in advertisements and sexual attitudes. The continuous showing of these kind of advertisements undermine womens striving for equality. Media has played a huge part in our culture. According to the article the people really do have perception that gender role and traits of men and women shown in advertisements is how they actually live in real world where men are shown as the one with the authority and the ones dominating on women whereas women are shown as the ones who only worry about their body image and are sex objects and are answerable to the men. According to the hypothesis that is males are most likely to be affected by advertisement type toward sexual aggression whereas females are not received partial support. According to Livingstone and Green all this portrayal advertisement is creating negative attitudes. The article further says that over the past 5 decades the portrayals in advertisement has changed. Earlier women were shown as objects of sexual gratification, house makers, spouses and mothers. But now as women have started to enter the workforce, the image of women have begun to transform. Now women have started becoming the main characters in advertisements where they are portrayed as working in market place and in progressive occupations and are shown as equal to their male counterparts. The positive change has changed the image of women of only being sex objects. But the opposing portrayals of women have started to confuse people about womens role in society because people still believed in the stereotyped women that were shown in previous advertisements. For Methodology 46 female and 46 middle class undergraduate students were selected from rural University College. Only Print Ad vertisement had been used. Before starting the study 150 colored advertisements from different magazines were rated by a senior psychology class. Rating was based on general appeal and the extent to which they met the criteria of exemplifying sex image. Out of the 150 advertisements there were 35 advertisements which were rated consistently as appealing and exemplifying sex image. These 35 advertisements were then shown to different undergraduate psychology class who did not take part in the main study. After there rating the final 20 advertisements were selected in which there was one set of 10 sex image and one set of 10 progressive image. After this the study took place and each participant was tested individually. They had to rate the picture on scale of 5 on the basis of use of color, graphical design, amount of product information presented, spatial layout and most importantly general appeal rating. The results Showed that Progressive Advertisements were rated more appealing t han the sex image advertisements. So we can conclude by saying that advertisements in which women have been shown in productive roles and are not shown as the typical stereotypical labels attached to them have been given unfavorable ratings. Perhaps it is because women are now being considered less feminine as they were shown earlier. So the dependent variable in this article will be attitudes and the independent variable will be portrayal advertisement. The Portrayal of Womens Images in Magazine Advertisements: Goffmans Gender Analysis Revisited This Article has been written by Mee-Eun Kang in 1997. The purpose of this article was to show the changes in the image of women in magazine advertisements since Goffmans 1979 study. According to the findings indicated in the article the images of women seen in 1991 advertisements is pretty much the same compared to the images found in 1979 advertisements. But however change was found in the stereotypical portrayal of women. The magazine of 1991 showed more body display than those from 1979. The hypothesis of this study is as follows: The print advertisements in 1991 samples will show less frequent gender displays in terms of function ranking, ritualization of subordination, relative size, feminine touch, licensed withdrawal, body display, and independence (self-assertiveness) than those of 1979. According to gender behavior told by Goffman relationship, playing the instructing role and main telephonic conversations are no longer shown in modern magazine advertisements. Moreover the article says that now the advertisements target more specific audiences. Other than that the Print Advertisement has almost remained the same but the huge change has been seen in the TV Advertisements and that is due to cultural alterations. The purpose of TV advertisements is to maximize demand of a product and using women in a sexist tone in advertisements has had more collective implications and according of Goffman if the media play their part correctly the people watching these advertisements are forced to believe that the way in which women are depicted in advertisements is indeed the way women live in reality. For methodology magazine advertisement was the unit of analysis. Print Advertisements were taken from 1979 and 1991 womens popular magazines. A Total of 504 magazine advertisements we re selected for this study in which 252 were from 1979 magazine and the other 252 were from 1991 magazine. The forms of gender display that were measured while comparing these advertisements were Feminine Touch, Relative Size, Function Ranking, Body Display, Self Assertiveness, Ritualization of Subordination and Licensed Withdrawal. The results showed that the there was not much change in the extent of sexism in magazines and the hypothesis is unsupported. Therefore it is concluded by saying that the portrayal of women in advertisements has not changed much since 1979. Still the same stereotyped images of women are being shown in magazine. So the dependent variable in this article will be perception of audiences and the independent variable will be advertisement and cultural alteration. The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image This Article has been written by Myers, P.N., Biocca in 1992. In this article it has been told that the stereotypes of women shown in advertisements where women are being portrayed as being the sex object and the ones with perfect body has started creating so many problems for the young generations girls. The girls have actually been so demotivated and disturbed by the stereotypes that they have started having eating disorders which has started to bring so many health issues for them. The hypothesis statement in this article is whether the ideal body shown in advertisements and print advertisements play a key role in making women believe that body size is not perfect?. Therefore the Independent Variable in this article will be Ideal Body Programming and Body Commercials which affect the females thinking towards their body images and mood. According to Downs and Harrison work, viewers receive 5260 attractiveness messages per year out of which 1850 messages deal directly with beauty. Two researches with sample size of 1000 and 446 were conducted towards the perceived body image. All the participants were mid or late teens. The results showed that body images were misperceived. The last part of experimentation will be based on elastic body image referring to rickety self image. For that image following Hypothesis has been formed H1: Conflict will take place between internalized body ideal body and objective body shape because of exposure to body image advertising and programming. The conflict will lead to depression, self loathing, rejection and anxiety. For this a study took place where 76 college students in the age range of 15 to 24 took part to test the hypothesis. 120 advertisements were selected out of which 60 were BIC and the other 60 were NIC. The advertisement had to be rated for body image oriented ones and neutral image oriented ones. The advertisement which had highest scores in both category were selected and then video was made including the highest scoring commercials of both categorys and were watched by the subjects. The hypothesis was true to some amount because BIC did have a distorting effect but in way contradictory to the hypothesis. The mood change before and after the tapes were played were measured by The Multiple Affect Adjective Check List (MAACL). Body image distortion was measured through a Body Image Detection Device (BIDD) was used to measure Body image distortion. The statistics were then used by the researchers to conclude the result on mood and body image through ANOVA and ANCOVA. Waltz,T. (November 24, 2004). The Effects of Magazines on the Self-Esteem and Portrayal of Stereotypes in Teenagers The Article has been written by Waltz T. on November 24, 2004. The article basically says that the Stereotypes shown in magazine and the print advertisements shown have had a huge impact on the self confidence and representation of girls in the real world as they feel less of themselves now and have been demoralized and demotivated after seeing such Print advertisements. The independent variable will be the stereotypes depicted in the advertisements whereas the dependent variable will be self esteem and self image. The Survey conducted at Mason High School in November 2004 was done to see if Magazines had any positive or negative effect on both genders and whether they believed that the gender portrayed in magazine were realistic or not and also to see if according to them the stereotypes were being enforced in magazine. The Female survey showed that the most read magazine among girls ranging in age from 15 to 18 years was Seventeen with 50%, 47% read Cosmopolitan, 21% read YM and 21 % read other magazines. 41% of the survey takers took the tips that are offered in the magazine and 35% of the women believed to have a positive change in their lives. Only 9% felt that Seventeen, Cosmopolitan, YM and other magazines portrayed gender correctly whereas 79% felt stereotypes were being enforced by the variety of magazines. The Male surveys also had some interesting results. Age range was between 15 to 18. It was found out 31% of men that were surveyed read teenager magazines with maxim read by most at 23%, 4% read Esquire, 0% read Razor and 12% other magazines. Shockingly 19% of the males admitted that they read girl magazines. Only 8% men used the tips offered in the magazine. 19% of men had a positive change. 12% felt that gender was portrayed realistically and 50% believed that stereotypes were enforced in magazines. The author concludes by saying that magazines are the main reason for stereotypes having negative effects on teenagers nowadays and and giving them wro ng version of the world and the people living in it. The article is related to the research as talks about the impact of print advertisements and how they have had effect on teenagers. Joellen W. Hawkins and Cynthia S. Aber(1993) Women in Advertisements in Medical Journals This Article has been written by Joellen W.Hawkins and Cynthia S. Aber in 1993. In this article it is written that according to studies conducted by Prather and Fidell there is more chance of women being in advertisements where they have to be pictured as needing psychoactive drugs, whereas there is more chance that men are depicted in advertisements for non-psychoactive drugs. Moreover the article says that all this is done because it is believed that women problems are related to emotional symptoms whereas men suffer problems, pressure and anxiety due to work pressure they get from their offices. The evidence of gender differences is also apparent in the wording of ads. Mens problems are told in advertisement in a clean and direct manner whereas womens problems are told in a humorous way because people assume that women really have no tension and pressures except to look good and maintain their body figures. A study was designed in order to see that what are the images of women as providers and consumers of health care that are portrayed in picture advertisements in medical journals and specially to see if there was any difference in the images of portraying men and women in picture advertisements. In Methodology 209 picture advertisements were taken from general and clinical medical journals and all pictures which portrayed women as either providers or consumer were included in the selected picture advertisements. Out of the 209 advertisements 76 were found to appear more than once, 43 appeared twice, 12 three times, 7 four times, 13 between 5 to 10 times and one ad appeared 17 times. The advertisements shown are very gender stereotyped showing women as disorientated and needing medication for sleep or depression, women as passive and men as active, men as authority figures and women as their patients, men as workers and women as sex objects or virgin. The article is concluded by saying that the number of labor force of women working has increased over the p ast two decades but a examination of medical advertisements made it clear that women are still not being shown the way they really are in reality. In this article the independent variable is image of women as psychoactive drugs and the dependent variable is the problems it creates among women. The article is related to the research as it tells the effects of advertisement on people according to the gender.